Xmas Party by Primark Girls

The Primark Girls, responsible for the Marketing department for Primark Spain, know how to get people talking about their campaigns. For their most recent collection, they launched a bomb event where guests got to dress up, taste, live, and experience a true Primark Christmas. An event full of surprises, good music, and a unique setting so that every photo and video shared by their influencer guests were able to transmit the spirit and the energy of their brand.