Amalfi x Primark Girls

Because when it’s almost summer we start to dream of the smell of the sea, nighttime walks, tan skin, and the soundtrack that will accompany us on our travels. This is precisely what we were looking to recreate for the 2022 Primark summer campaign launch, a trip to the Amalfi Coast where you could enjoy the charm of that hidden part of the beautiful Italy for a few hours. A little temptation which brings to life even more our desire for summer and for travel.