DIAGEO Display

Any experience in a physical store begins the moment you decide to go in. While the display window is an essential tool to attract, communicate values, and showcase the most outstanding products, the inside of the store consolidates the image and emotions, creating a bond with clients. The objective of this proposal is to give life to the brand’s culture with unique elements which position Diageo in the high end luxury sector and to establish standards of simplicity, sophistication, quality, and consistency which all form a part of the Rare&Exceptional experience.