Paula Echevarría X Primark SS23

A sensual floral smell and a tasty breakfast of sweets, sesame seeds, nuts, and fresh fruit are all hidden behind the delicate curtain that fashions the space. Neutral and natural colors, craftwork and dreamy fabric take us on a journey to one of the most famous cities in Northern Africa, Marrakech, the main source of inspiration for the collection of Paula Echevarría by Primark. Transporting the essence of a collection to each point of contact, we are able to create an aura, a strong coherence that achieves a greater impact for the brand.